Product innovations are based on three new trends
“Authentic”, “Poetry”, “Balance” — those are the names of the new trends introduced for 2020. They arise from current tendencies but also from consumer requests and retail requirements. As such, they are the first trade fair successes – such as at this year’s IPM and Christmasworld 2020! The design of the product innovations follow the three trends and accordingly were integrated into the current booth design, which was all about sustainability: high-quality ceramics with matching, trendy plants and an emphasis on proximity to nature.
Trend “Authentic” with “Myanmar” and “Paros Deluxe”
The trend “Authentic” in particular attracted much attention — in line with the ongoing consumer desire for life in a natural living environment. This is where you will find natural colors, shapes and structures, creating an authentic atmosphere. The design of “Myanmar” is based on characterful bamboo — the stable vessels are decorated with a horizontal “bamboo cane”. The product novelty “Paros Deluxe” with its high-quality mixture of the materials ceramic and wood also attracted much attention.
Trend “Poetry” with “Dallas Delight”
The trend “Poetry” was embodied in dreamy romance, which found its expression in elegant, soft gray pastels and gentle, transparently overlapping surfaces. The novelty “Dallas Delight” boasts high-gloss glazes, giving the ceramics a special depth effect and a very high-quality, almost glass-like look.
Trend “Balance” with “Bari”
The trend “balance” is intended to generate calm, withdrawal and regeneration; the focus is on concentrating on what really matters in this fast world. Few but high-quality, carefully selected accessories are the main features, in an interplay with expressive, strong colors and modern, graphic patterns. The ceramic novelty “Bari” is a perfect match — with its clear style and contemporary surface design alongside high-gloss decors, available in a single color or with sprinkle effect. A stylish pot stand decoratively sets the scene for “Bari” and many other Soendgen vessels.
A new PoS concept rounds off the trade fair success
“Green living” is the name of the striking pallet concept which was presented at IPM for the first time. Simple but effective. That’s how the emotional pallet placement solves the problem of positioning plants next to the right cachepots. Plants are placed next to large-scale vessels in growing pots which encourages customers to make combined purchases and makes watering easier.
All in all, two highly accomplished, successful trade fair appearances with which the sales team and management were equally satisfied all-round. “We welcomed many existing customers as well as new customers at our trade fair booth, and are happy that we were able to inspire our customers with our booth concept and new products,” says Managing Director Ralf Schwinn.